Incoming back-links to a website are analysed to determine quality and domain authority. Back-Links found to be from spammy poor quality sites, totally unrelated or penalised by Google would need to be removed. Access to Google analytics and Webmaster tools is required. If a large number of bad back-links are found this would incur extra costs (To be discussed and agreed with the client)

Multiple keyword phrases are analysed in-line with the website requirements.

Before SEO work commences, we check initial rankings of clients requested keyword phrases to enable us to focus on bringing those keywords to the top pages of the search engine results pages, we may recommend other phrases depending on competition or  search volume.

Analysis of competitor websites that are ranking well in Google and within the same niche

Website content is checked to ensure there are no duplicated pages or content across the website, we also check for off-page duplicate content across the web to ensure website content is unique.

Webmaster tools will be required for this process; In order for a website to rank well within the SERPS it must be clear of any Google penalties and not banned. If we find the site has Google penalties, this would have to be removed first using disavowal, contacting the sites in question and requesting removal, this will incur an extra cost.